Bike Fitting – The Bike Medicine Approach: Professional Bike fitting used to be a tool found only in the domain of race teams, only for the select few. In recent years, it has become an important resource within the bicycle industry for riders of all levels. Interestingly, the older, less fit beginning rider is often in more acute need of a professional level fitting than is a seasoned racer. At Bike Medicine, our philosophy is that every rider is different and all have had unique things happen to their bodies before they decide to ride a bike. We strive to achieve two deceptively simple goals. They are comfort and the ability to produce power without injury over an extended period of time. If a cyclist is not comfortable, they will not be relaxed nor able to produce power.